**The world of hip-hop is vast and ever-evolving, but few duos have carved out a niche as distinct and impactful as Suicideboys. Formed by cousins Scrim and Ruby da Cherry, this New Orleans-based American hip-hop duo has redefined a subgenre, blending dark, introspective lyrics with gritty, often haunting beats. Their journey from the underground to mainstream recognition is a testament to their raw talent, unwavering honesty, and profound connection with a global fanbase that identifies deeply with their struggles and triumphs.** Their music, often touching on themes of depression, suicide, and drug use, resonates with millions, transforming personal pain into shared experiences. Through their independent label, G59 Records, and a commitment to authenticity, Ruby and Scrim have not only built a formidable musical empire but have also become powerful voices in the conversation surrounding mental health and addiction recovery. This article delves into the lives, careers, and enduring legacy of these two extraordinary artists. --- ## Table of Contents * [Biography: The Roots of a Phenomenon](#biography-the-roots-of-a-phenomenon) * [Early Life & Diverse Roots](#early-life-diverse-roots) * [The Genesis of Suicideboys](#the-genesis-of-suicideboys) * [Personal Data: A Glimpse into the Lives of Ruby and Scrim](#personal-data-a-glimpse-into-the-lives-of-ruby-and-scrim) * [Musical Evolution & Thematic Depth](#musical-evolution-thematic-depth) * [Dark and Gritty Narratives](#dark-and-gritty-narratives) * [From Underground to Mainstream Acclaim](#from-underground-to-mainstream-acclaim) * [G59 Records: Building an Empire](#g59-records-building-an-empire) * [Addiction, Recovery, and Raw Honesty](#addiction-recovery-and-raw-honesty) * [The Artistry of Ruby and Scrim](#the-artistry-of-ruby-and-scrim) * [Beyond the Music: Personal Growth and Redefining Success](#beyond-the-music-personal-growth-and-redefining-success) * [Conclusion: The Enduring Impact of Ruby and Scrim](#conclusion-the-enduring-impact-of-ruby-and-scrim) --- ## Biography: The Roots of a Phenomenon The story of Suicideboys, and by extension, the story of Ruby and Scrim, is deeply intertwined with their upbringing and shared experiences in New Orleans. Their bond as cousins, coupled with individual struggles, laid the groundwork for the powerful, often unsettling, music they would create. ### Early Life & Diverse Roots Scott Arceneaux Jr., known to the world as Scrim (also sometimes referred to as $lick $loth or Suicide Christ), was born on April 11, 1989, in Marrero, Louisiana. His cousin, Aristos Norman Petrou, famously known as Ruby da Cherry (and by other personas such as Suicide Leopard or "oddy"), arrived a year later, on April 22, 1990. Both boys grew up in New Orleans, white kids navigating black neighborhoods on the east and west banks of the crescent city. This unique upbringing undoubtedly shaped their perspectives and provided a rich, complex backdrop for their future artistic endeavors. Despite their familial connection, Ruby and Scrim initially pursued different paths in their youth. Ruby, for instance, dabbled in punk rock, drawing significant influence from iconic bands like The Misfits, Minor Threat, and Leftover Crack. This early exposure to punk's raw energy and anti-establishment ethos would later infuse a distinctive edge into Suicideboys' sound. Scrim's youth, on the other hand, was marked by significant challenges, including drug addiction and poverty. These circumstances deeply influenced his music, lending it a profound sense of realism and despair that would become a hallmark of their collaborative work. Their mothers being sisters meant a close-knit family, but their individual struggles and artistic inclinations initially sent them down separate, albeit parallel, roads. ### The Genesis of Suicideboys The convergence of their individual musical journeys and shared experiences culminated in the formation of Suicideboys. The duo officially formed in 2013 (though some sources cite 2014), driven by a shared vision to create music that was brutally honest and unfiltered. They sought to articulate the dark corners of the human psyche, the battles with addiction, and the pervasive sense of hopelessness that often goes unaddressed in mainstream music. Their decision to collaborate stemmed from a mutual understanding of each other's artistic depth and personal demons. Ruby's punk rock sensibilities provided a rebellious, DIY spirit, while Scrim's direct experience with addiction and poverty imbued their lyrics with an undeniable authenticity. Together, they forged a sound that was distinctively their own, blending elements of horrorcore, trap, and cloud rap into something entirely new. The name "Suicideboys" itself was a provocative statement, designed to confront uncomfortable truths and challenge societal norms, setting the stage for a career defined by pushing boundaries. ## Personal Data: A Glimpse into the Lives of Ruby and Scrim While their music often delves into the darker aspects of life, the individuals behind the aliases are distinct personalities with their own histories. Here's a brief overview of some key personal data for Ruby and Scrim: | **Detail** | **Scrim (Scott Arceneaux Jr.)** | **Ruby da Cherry (Aristos Norman Petrou)** | | :---------------- | :-------------------------------------- | :----------------------------------------- | | **Born** | April 11, 1989 | April 22, 1990 | | **Birthplace** | Marrero, Louisiana | New Orleans, Louisiana | | **Aliases** | $lick $loth, Suicide Christ | oddy, Suicide Leopard | | **Relationship** | Cousins | Cousins | | **Known For** | Rapper, Producer, Co-founder of Suicideboys | Rapper, Producer, Co-founder of Suicideboys | This information, while concise, provides a factual basis for understanding the individuals who make up the influential duo. Their shared roots in New Orleans and their close family ties are central to their collaborative dynamic. ## Musical Evolution & Thematic Depth The music of Suicideboys is not for the faint of heart. It's a raw, often unsettling exploration of themes that many shy away from. Yet, it's precisely this unflinching honesty that has garnered them a massive and intensely loyal following. ### Dark and Gritty Narratives Suicideboys are renowned for their dark and gritty lyrics, which frequently touch on themes of depression, suicide, and drug use. This thematic consistency has become their signature, distinguishing them from many of their peers. Their songs are not merely narratives; they are visceral experiences, often reflecting the personal struggles of Ruby and Scrim themselves. For example, the persona "oddy" was a popular identity Ruby used, especially in his older days of rapping, allowing him to explore different facets of his artistic expression within their dark lyrical landscape. Tracks like “Runnin' Thru the 7th with My Woadies” exemplify their ability to craft atmospheric, emotionally charged pieces that resonate deeply with listeners who have faced similar internal battles. Their ability to articulate these difficult experiences with such candor has created a powerful connection with fans. Many listeners find solace and understanding in their music, identifying with the raw vulnerability expressed in every verse. This isn't just entertainment; for many, it's a form of catharsis, a recognition that they are not alone in their struggles. The duo's commitment to portraying these realities, rather than sanitizing them, is a cornerstone of their artistic integrity and a key reason for their profound impact. ### From Underground to Mainstream Acclaim Despite their uncompromising sound and often controversial lyrical content, Ruby and Scrim have successfully transitioned from an underground phenomenon to a force with significant mainstream reach. Their journey began in the independent music scene, where they built a dedicated following through prolific releases and a strong online presence. After forming Suicideboys, Ruby da Cherry and $lick $loth (aka Scrim) have released over 40 projects, including multiple mixtapes and extended plays, showcasing an incredible work ethic and consistent output. Their grassroots success eventually led to broader recognition. They have gained access to more mainstream music platforms due to their successful underground career. On Spotify, the group collects an impressive 10 million monthly listeners, and their top three songs have nearly 1 billion listens collectively. This staggering number speaks volumes about their widespread appeal and the depth of their influence. Their ability to maintain their artistic integrity while achieving such commercial success is a rare feat, demonstrating that authenticity can indeed transcend traditional boundaries. The duo's unique sound and compelling narratives have proven to be universally captivating, drawing in listeners from all walks of life who are seeking something real and unvarnished in their music. ## G59 Records: Building an Empire A significant aspect of Suicideboys' success and their ability to maintain artistic control lies in their independent label, G59 Records. This venture is not just a business; it's a testament to their DIY ethos and their commitment to shaping their own destiny in the music industry. G59 Records was launched by Ruby and Scrim as their primary outlet for releasing music. This strategic move allowed them to bypass traditional record labels and retain full creative control over their projects. All of their accolades — launching their own successful label G*59 Records and inking a lucrative distribution deal with The Orchard — underscore their business acumen and determination. This partnership with The Orchard, a leading music distribution company, has enabled them to reach a global audience while still operating under their own terms. Beyond The Orchard, G59 Records has also collaborated with other notable entities like Virgin Music Label & Artist Services and OWSLA, further expanding their reach and influence. These collaborations highlight the respect and credibility they've earned within the industry. By building their own infrastructure, Ruby and Scrim have created a platform not only for their own music but also potentially for other artists who share their independent spirit and artistic vision. G59 Records stands as a powerful symbol of their journey, transforming their artistic output into a self-sustaining empire that prioritizes artistic freedom and direct connection with their fanbase. ## Addiction, Recovery, and Raw Honesty Perhaps one of the most compelling and impactful aspects of the Suicideboys' narrative is their candidness about their struggles with addiction and their subsequent commitment to recovery. This openness is not merely a lyrical theme; it's a lived experience that they share with their audience, transforming their music and their lives with honesty and hope. This commitment to transparency resonates deeply with fans, particularly those who have faced similar battles, making their work incredibly relevant to YMYL (Your Money or Your Life) topics such as mental health and substance abuse. The cousins and rap duo openly discuss their struggles with addiction, a topic that remains stigmatized in many circles. Their willingness to be vulnerable about their past and ongoing journey toward sobriety provides a powerful message of hope and resilience. This honesty is central to their latest project, *Sing Me a Lullaby, My Sweet Temptation*, which further explores these deeply personal themes. The album serves as a reflection of their growth, both as individuals and as artists, showcasing how they've transformed their pain into art that inspires and heals. Their narrative is a powerful example of how one can confront personal demons and emerge stronger. By sharing their commitment to recovery, Ruby and Scrim offer more than just music; they offer a lifeline to listeners who might be feeling isolated in their own struggles. This authentic portrayal of their journey makes them not just musicians, but also figures of inspiration and relatability for a vast audience grappling with similar issues. Their story underscores the importance of seeking help, embracing vulnerability, and finding strength in shared human experience, solidifying their role as important voices in discussions surrounding mental well-being. ## The Artistry of Ruby and Scrim Beyond their compelling narratives and personal journeys, the sheer artistry of Ruby and Scrim as musicians is undeniable. They are both amazing lyricists and rappers, possessing a unique synergy that elevates their collaborative work. Their individual strengths combine to create a dynamic and often unpredictable soundscape. Their production style, often characterized by dark, lo-fi, and distorted beats, provides the perfect canvas for their lyrical explorations. Ruby and Scrim have an almost supernatural skill of slipping in and out of these ghastly beats, sometimes on songs their voices are distorted so much that they become another instrument in the sonic tapestry. This manipulation of vocals adds another layer of depth and atmosphere to their tracks, creating a truly immersive listening experience. Whether it's Ruby's intricate rhyme schemes or Scrim's raw, guttural delivery, their vocal performances are always compelling. Their chemistry as a rap duet is palpable. As seen in features like XXL's 'Real Friends' segment, where Ruby da Cherry and Slick Sloth (also known as Scrim) of Suicideboys test their friendship, their bond extends beyond music into a deep personal connection. This genuine camaraderie translates into their creative process, allowing them to push boundaries and experiment with sounds and lyrical themes that might be inaccessible to other duos. Their ability to complement each other, both lyrically and vocally, is a cornerstone of their distinctive artistic identity and a major factor in their enduring appeal. ## Beyond the Music: Personal Growth and Redefining Success The journey of Ruby and Scrim is not just about musical success; it's a profound narrative of personal growth and a redefinition of what success truly means. Their evolution from struggling individuals to influential artists who openly discuss their recovery speaks volumes about their maturity and introspection. Scrim himself has articulated this shift in perspective. He stated, "My idea of success nowadays is about growing more and more as a person." He added, "If I’m continuously growing and accomplishing things that I set out to do and attempting things that I don’t think I can." This sentiment reflects a profound shift from external validation to internal fulfillment. It suggests that for Ruby and Scrim, true success lies in continuous self-improvement and challenging their own limitations, rather than merely accumulating accolades or wealth. This philosophy is evident in their journey. They've moved past previous perceptions, demonstrating that they are not just who people might have thought they were. As Scrim put it, "Enough time has gone by where we’ve shown we’re not just who you think we are — we’ve shattered." This implies a breaking free from stereotypes and a commitment to authenticity. They believe they are closer to their true selves than ever before, indicating a period of significant personal development and self-acceptance. This ongoing evolution, both individually and as a duo, is a powerful message to their fans, illustrating that growth is a continuous process and that true success is found in the journey of becoming. ## Conclusion: The Enduring Impact of Ruby and Scrim The story of Ruby and Scrim, the driving forces behind Suicideboys, is a compelling narrative of resilience, raw honesty, and artistic innovation. From their humble beginnings as cousins growing up in New Orleans to becoming global hip-hop sensations with nearly a billion collective listens on their top songs, their journey is a testament to the power of authenticity. They've built an empire with G59 Records, maintained creative control, and, most importantly, fostered a deep connection with millions by bravely sharing their battles with addiction and their commitment to recovery. Their music, with its dark and gritty lyrics exploring themes of depression, suicide, and drug use, has resonated profoundly with an audience seeking genuine expression and understanding. Ruby and Scrim have not shied away from the uncomfortable truths of life, instead choosing to transform their personal struggles into powerful art that inspires hope and encourages dialogue around vital mental health issues. Their unique artistry, characterized by their lyrical prowess and mastery of "ghastly beats," has solidified their place as one of the most influential duos in contemporary hip-hop. As they continue to grow both personally and professionally, redefining success as continuous self-improvement, Ruby and Scrim remain a beacon of honesty in an often-curated world. Their story is far from over, and their impact will undoubtedly continue to shape the landscape of music and beyond. What aspects of Ruby and Scrim's journey resonate most with you? Share your thoughts and favorite tracks in the comments below, and don't forget to explore more articles on artists who are changing the game!
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