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Coastal Caviar: Crafting Your Story, One Charm At A Time

Sherwood Lubowitz

In a world increasingly seeking authenticity and personal connection, a brand has emerged from the tranquil shores of Rhode Island, weaving together individual stories with a profound commitment to ocean health. This is the essence of Coastal Caviar, a unique jewelry company that transcends mere adornment, offering a deeply personal experience while contributing to a vital cause. More than just beautiful accessories, each piece from Coastal Caviar is a narrative waiting to be told, a memory to be cherished, and a tangible link to the vast, inspiring ocean.

Founded by a visionary entrepreneur with a heart for the sea, Coastal Caviar has quickly become a beacon for those who appreciate handcrafted quality, customizable design, and ethical consumerism. From its humble beginnings on a beloved beach, this brand embodies the spirit of coastal living and the boundless creativity it inspires. Join us as we dive deep into the world of Coastal Caviar, exploring its origins, its unique offerings, and its impactful mission.

Table of Contents

The Birth of Coastal Caviar: A Dream on the Beach

The most authentic ideas often emerge from the very environment they seek to celebrate. For Coastal Caviar, this couldn't be truer. The genesis of this unique brand was not in a boardroom or a design studio, but exactly where it should be—on the beach, of course. Specifically, the inspiration struck on Bonnet Shores, a beloved Rhode Island favorite known for its serene beauty and captivating coastal charm. This idyllic setting provided the perfect backdrop for Kelly Schneider ’14, a Providence College alumna, to conceive a business that would beautifully blend personal expression with a deep appreciation for the ocean. The idea was simple yet profound: create customizable charm necklaces that allow individuals to tell their unique stories, while simultaneously giving back to the very waters that inspired them. This initial spark, born from sand and sea, laid the foundation for a company that is as much about connection and conservation as it is about exquisite jewelry. It's a testament to how a passion, nurtured in the right environment, can blossom into something truly meaningful.

Kelly Schneider's Entrepreneurial Voyage: From PC Alumna to Ocean Advocate

Kelly Schneider, the visionary founder of Coastal Caviar, embodies the spirit of an entrepreneur driven by both creativity and conviction. A proud alumna of Providence College, Kelly's journey into the world of custom jewelry is a compelling narrative of passion meeting purpose. She didn't just stumble into entrepreneurship; she actively pursued a path that allowed her to merge her artistic inclinations with her profound love for ocean conservation. This dual commitment is the very heartbeat of Coastal Caviar. Her story is one of taking a personal interest—the allure of the sea—and transforming it into a viable, impactful business. She shares her entrepreneurial journey, her unwavering passion for ocean conservation, and invaluable advice for aspiring entrepreneurs, making her not just a business owner but also an inspiring figure. It's this authentic connection to her brand's mission that resonates deeply with customers, creating a loyal community around Coastal Caviar.

Kelly Schneider: A Glimpse into the Founder's Journey

| Detail | Description Coastal Caviar is a unique brand that truly embodies the spirit of its inspiration: the sea. From its origins on the beach to its mission of supporting ocean health, this company offers more than just beautiful jewelry—it offers a story, a connection, and a positive impact. If you're looking for a piece that is as meaningful as it is stylish, Coastal Caviar is undoubtedly a brand worth exploring. Their commitment to quality, customization, and conservation makes them a standout in the world of independent fashion.

Crafting Your Narrative: The Art of Custom Charm Jewelry

At the heart of Coastal Caviar's appeal lies its emphasis on personalization. This isn't just about wearing a pretty necklace; it's about wearing your story. The brand's signature offering revolves around customizable charm necklaces, allowing customers to curate a piece that is uniquely theirs. Each necklace comes with a foundational pendant, and then the magic truly begins with your choice of either six or eight charms. These charms are not just random trinkets; they are carefully selected to evoke memories, represent passions, or symbolize significant moments. "Charms to tell your story 🤍 handmade with love in Rhode Island inspired by the sea, for the sea" is more than a tagline; it's the brand's guiding principle. The beauty of this concept is its endless versatility. Whether you're commemorating a special trip, celebrating a loved one, or simply expressing your personality, the charm selection process transforms a simple piece of jewelry into a deeply personal artifact. This focus on individual narrative ensures that no two Coastal Caviar pieces are exactly alike, making each one a true conversation starter and a cherished possession.

The Necklace Builder: A Step-by-Step Guide

Coastal Caviar makes the customization process incredibly intuitive and engaging, thanks to their "custom charm builder." This online tool empowers customers to design their perfect necklace with ease. Here’s how it typically works: * **Welcome to our custom charm builder:** The journey begins on a user-friendly interface. * **Each necklace comes with a pendant and your choice of 8 or 6 charms:** You start with the core elements. * **After selecting a charm, hit next step to move to your next charm selection:** The process is guided, moving you smoothly from one choice to the next. * **If you need to make changes, hit previous step:** Flexibility is built-in, allowing for adjustments. * **Please note, Charms are close to scale but not 100% exact:** A transparent disclaimer ensures realistic expectations. This guided process ensures that even first-time users can confidently create a piece that perfectly reflects their vision. The ability to visualize the charms together and make adjustments before finalizing the design is a key aspect of the Coastal Caviar experience, building trust and satisfaction.

Beyond Necklaces: Bracelets and Bag Charms

While customizable necklaces are the flagship product, Coastal Caviar's commitment to personalized accessories extends beyond the neck. The brand also offers a "custom bracelet builder," allowing customers to adorn their wrists with meaningful charms. Each bracelet comes with a choice of either 7 or 14 charms, providing ample opportunity for storytelling. Similar to the necklace builder, the bracelet builder features easy navigation with a "previous step" option for changes and a "reset button" if switching between charm quantity options. Furthermore, Coastal Caviar has ventured into "build your own bag charm" options, priced at $148.00. This expansion demonstrates the brand's versatility and its dedication to allowing customers to infuse personal style into various aspects of their everyday lives. These additional offerings reinforce the idea that Coastal Caviar is about more than just one type of jewelry; it's about a lifestyle of personalized expression.

Coastal Caviar's Signature Style: Blending Coastal Chic with Western Flair

Coastal Caviar's aesthetic is distinct and captivating, drawing inspiration from its seaside origins while embracing a broader, more eclectic vision. The brand is renowned for its "classic charm necklace," which truly embodies what Coastal Caviar is all about: a timeless piece designed for personal expression. However, their creativity doesn't stop there. One standout example of their innovative design philosophy is the "Coastal Cowgirl" piece, which is part of their core collection. This particular necklace is described as "the perfect piece for the girl that likes a bit of everything," showcasing a delightful fusion of influences. The "gold filled chain" (a testament to their commitment to quality and durability) is "adorned with a variety of coastal and western charms." This unique blend of oceanic motifs and rugged Western elements creates a style that is both sophisticated and playful, appealing to a wide range of tastes. It speaks to a modern sensibility that isn't afraid to mix and match, creating a look that is effortlessly chic and deeply personal. This signature style allows Coastal Caviar to stand out in a crowded market, offering pieces that are not only beautiful but also tell a compelling visual story.

More Than Just Jewelry: A Commitment to Ocean Health

What truly elevates Coastal Caviar beyond a typical jewelry brand is its unwavering commitment to ocean conservation. This isn't merely a marketing gimmick; it's a fundamental pillar of their business model, deeply rooted in Kelly Schneider's personal passion. The brand proudly states that "for every piece sold, a donation is made to Sailors for the Sea." This direct contribution ensures that every purchase has a tangible positive impact on marine ecosystems. Sailors for the Sea is not just any organization; it is "The world’s leading ocean conservation organization that engages, educates and activates the sailing and boating community toward restoring ocean health." By partnering with such a reputable and impactful organization, Coastal Caviar demonstrates its dedication to responsible business practices and its genuine desire to protect the very environment that inspires its creations. This ethical dimension adds significant value for consumers who are increasingly conscious of their purchasing power and seek brands that align with their values. When you choose Coastal Caviar, you're not just buying a piece of jewelry; you're investing in the health of our oceans, making it a purchase that feels good in more ways than one.

The Entrepreneurial Spirit: Kelly's Advice for Aspiring Creators

Kelly Schneider's journey with Coastal Caviar offers a compelling blueprint for aspiring entrepreneurs, particularly those looking to turn a passion into a profitable venture. Her experience highlights the realities of starting and scaling a business, emphasizing resilience and adaptability. She openly shares her entrepreneurial journey, including the inevitable challenges and triumphs. One particularly vivid anecdote from her early days underscores the "sink or swim" nature of small business: custom jewelry orders started pouring in, reaching up to 300 in a single day. This sudden surge in demand could have overwhelmed a less determined individual, but Kelly embraced the challenge, transforming it into a moment of significant growth for Coastal Caviar. Her advice to others is rooted in this hands-on experience, stressing the importance of passion, perseverance, and the willingness to adapt quickly. She encourages budding entrepreneurs to pursue what they love, to be prepared for unexpected challenges, and to view every obstacle as an opportunity for learning and expansion. This candid perspective on the entrepreneurial path makes her insights invaluable, demonstrating that success often comes to those who are willing to dive in, even when the waters get rough. The evolution of Coastal Caviar from a nascent idea to a thriving online business is a testament to the power of digital commerce and strategic growth. What began as a "side hustle spotlight Q&A" featuring Kelly Bozigian (the founder, now married to Colt Bozigian, who also runs the company) has blossomed into a recognized brand. The company, based in Marblehead, gained significant traction, particularly when "CBS Boston" highlighted their unique coastal caviar

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Fruit and yogurt bowl — Coastal Caviar

Fruit and yogurt bowl — Coastal Caviar

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